Wildflower meadows are a rich and colourful habitat full of flowers and grasses. As man-made areas, they have been present in Britain for thousands of years, and are very much an identifying part of the UK's landscape and countryside. Wildflower meadows are 'unimproved'. They are not intensively farmed, but rather managed in traditional ways through activities such as grazing and hay-making. This promotes a very high diversity of wild plant species and stops grasses from taking over. The variety of flowers in turn attracts lots of insects and, of course, the creatures that feed on them.

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